The Cayman Islands Authorities is launching the 2023 Automobile Free Week to encourage motorists to surrender their automobiles and to boost consciousness of the environmental, social and financial advantages of other transport choices corresponding to strolling, biking or taking public transit. To assist the Authorities handle and promote the 2023 Automobile Free Week, the Authorities invitations individuals to submit bids for a advertising contract by means of its Cayman Bonfire web site.
In keeping with the Cayman Bonfire web site, a number of the particulars of the advertising marketing campaign are as follows:
Contract worth: equal to or lower than KYD 25,000Size: month-long media marketing campaign, to launch on April 21, 2023Focus: develop, implement and handle a week-long schedule of actions for 2023 Automobile Free Week and develop and implement a advertising marketing campaign to advertise various transportation choices
Concerning the foregoing, the Authorities famous that potential suppliers should be capable of provide the entire deliverables to be eligible for contract award.
Key deliverables outlined by the Authorities are as follows:
2023 Automobile Free Week Schedule of ActivitiesCycling Lanes – Liaise with NRA and RCIPS to setup protected driving paths for cyclistsFree George City Shuttle Service to incorporate sponsorship and commercial, signage (magnetic indicators to establish the bus and sponsors), and metrics detailing utilization (individuals rely)A free Park and Journey from the outer districts, to incorporate sponsorship and advertisementMultimedia Advertising Marketing campaign to advertise various transportation choices within the Cayman Islands to the working public, guests, faculties (college students and fogeys) and companies, promote the car-free pledge from people, faculties, and companies utilizing the vitality.gov.ky web site and supply schooling on present public transportation service (liaise with Public Transportation Unit)
Essential deadlines associated to the contract bid are as follows:
Individuals desirous about bidding on this media marketing campaign challenge should submit their bid by way of the Cayman Bonfire portal at https://cayman.bonfirehub.com/opportunities/85800
In keeping with the Authorities, bids submitted after the above-noted submission deadline can be rejected.